In the midst of midsummer, when all things thrive, Ningshing Ubay and HY Group — a leading enterprise in South Korea’s health industry — held a signing ceremony in Ningbo on July 9, 2025. This ceremony marks the official launch of a new journey of in-depth cooperation and joint development between the two parties.

Shin Seungho, General Manager of the International Business Division of HY Group, and Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, signed the strategic cooperation agreement on behalf of both sides.

With a long history of over 50 years, South Korea’s HY Group is the country’s top fermented milk enterprise. Since its establishment, it has remained committed to national health and strived to create a fresher and healthier lifestyle for people. It has been moving forward steadily, focusing on customer satisfaction, dedicated to providing consumers with innovative lifestyles and improving quality of life. It always stays true to its original aspiration and fulfills its unique value in the fields of health and trust. This highly aligns with Ningshing Ubay’s mission — deeply rooting in the Chinese market, committed to enhancing the health quality of the Chinese people, and becoming a trustworthy leader in healthy living.

At the signing ceremony, Shin Seungho, General Manager of the International Business Division of HY Group, delivered a speech. He expressed his pleasure in partnering with Ningshing Ubay, a like-minded enterprise. He noted that the road ahead might not be smooth and there could be difficulties and setbacks, but he firmly believed that the two parties could join hands in mutual trust to overcome challenges together.

In the speech, Shi Chenjia, General Manager of Ningshing Ubay, stated that Ningshing Ubay adheres to the spirit of Zhejiang businessmen in the new era —“integrity, pragmatism, courage to innovate, and perseverance”— and continues to forge ahead. She emphasized that Ningshing Ubay will adhere to the principle of“complementary advantages and win-win cooperation”to continuously provide better products for Chinese consumers and contribute to the joint development of China-South Korea trade.

The strategic cooperation with HY Group is of far-reaching significance to both Ningshing Ubay and the entire health industry. Leveraging HY Group’s strong R&D capabilities and Ningshing Ubay’s in-depth understanding and accurate insight into the Chinese market, the two parties will jointly accelerate the R&D and launch of innovative products. This will bring more high-quality products that integrate cutting-edge technology and health value to Chinese consumers. This cooperation also represents a key step for Ningshing Ubay to accelerate its international layout. It will not only help introduce international cutting-edge health products into China more quickly but also lay a solid foundation for the two parties to jointly explore broader international markets in the future.

The strong alliance between Ningshing Ubay and South Korea’s HY Group will surely gather powerful innovative momentum to jointly promote the upgrading and development of the health industry. Full of confidence and expectations, we will take this cooperation as a new starting point, continue to deepen our efforts, pursue innovation, and remain committed to bringing more cutting-edge technology, better products, and more satisfactory services to every consumer who pursues a healthy and better life. Join hands with HY to embark on a new future of health!